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Frugal Innovation: How to do Better with Less

Book Category : Management

Author : Navi Radjou, Jaideep Prabhu

ISBN No : 9789350099858

Binding Type : Hardbound

Orignal Price : 599

Offering Price : 480

In the global business landscape, increasingly defined by trends such as the sharing economy and the maker movement, companies the world over are facing pressure from consumers, employees, and governments to create and deliver first-rate, affordable and sustainable products and services using less energy, less capital, and less time. This has led to the development of a new model for business success: Frugal Innovation, or the ability to do more - and better - with less.

In this seminal book on a revolutionary worldwide phenomenon, innovation experts Navi Radjou and Jaideep Prabhu chronicle the rise of a frugal economy in the US, Europe and Japan, and show how the world's top companies across sectors - American Express, Ford, GE, IBM, Levi Strauss, Marks and Spencer, Novartis, Pearson, PepsiCo, Renault-Nissan, Siemens and Unilever - are achieving great success by embedding frugality into their business models and corporate culture. By doing business faster, better and cheaper, these frugal pioneers have demonstrated how to tap into a trillion-dollar global market for sustainable products while realizing huge cost savings.

Featuring over 50 case studies, and identifying, for the first time, the principles, perspectives and techniques behind frugal innovation, this inspiring and significant book is Corporate Indias guide to reclaiming global leadership in frugal innovation by generating greater economic and social value while minimizing the use of resources.

यदि देहं पृथक् कृत्य चिति विश्राम्य तिष्ठसि. अधुनैव सुखी शान्तो बन्धमुक्तो भविष्यसि.. -- अष्टावऋ गीता

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